How to Create Brand Guidelines: The Complete Guide
A practical walkthrough on how to create brand guidelines people actually use. Learn the core sections, a step-by-step build, the right tooling, and how to keep them alive.
What Is a Brand Style Guide, and What to Include
A clear answer to what a brand style guide is, who needs one, and every component to include. With a full checklist, examples of good practice, and the common formats teams ship.
How to Build a Brand Identity From Scratch
A complete walkthrough on how to build a brand identity from scratch. Start with strategy, design the visual system, document it as guidelines, then apply it everywhere.
Brand Book vs Style Guide vs Design System
Brand book vs style guide vs design system, explained clearly. Definitions, a comparison table, and when to use each so you build the right document for your team.
How to Define Your Brand Voice and Tone
A clear method to define your brand voice and tone. Voice versus tone, a voice chart, before and after examples, and how to document it so writers stay on-brand.
Logo Usage Rules Every Brand Guide Needs
The logo usage guidelines every brand guide needs: clear space, minimum size, color variants, backgrounds, and dos and donts, with a diagram you can copy.
What to Include in Brand Guidelines: 12 Essentials
A definitive checklist of what to include in brand guidelines. Twelve essentials in a table, each one explained, so your brand book covers everything that matters.
Free Brand Guidelines Template, and How to Use It
A free brand guidelines template explained section by section. What each part should contain, how to fill it in fast, and how to build a living one in Zepixo.
20 Brand Guidelines Examples to Learn From
A curated, opinionated roundup of 20 brand guidelines examples. What makes each great, the patterns worth copying, and a comparison table to steer your own brand book.
One-Page Brand Guidelines: A Mini Template
One-page brand guidelines done right. See exactly what fits on a single page, a layout diagram you can copy, and when one page is genuinely enough.
Brand Asset Checklist for a New Company
A complete brand assets checklist for a new company. Every logo, color, font, and file you need, with the right formats, organized in one clear table.
Mission, Vision, and Values in a Brand Guide
A clear guide to brand mission, vision, and values, with definitions, real examples, and how to write each. Plus exactly where they belong in your brand guide.
9 Ways to Keep Your Brand Consistent
Nine practical ways to protect brand consistency across every channel. Includes a consistency audit table you can run this week to catch drift before it spreads.
The Complete Rebranding Checklist
A complete rebranding checklist that takes you from audit to rollout in clear phases. Includes a phased checklist table and a timeline diagram so nothing slips.
Brand Guidelines for Small Businesses
A lean playbook for brand guidelines for small business owners. Learn what to include, what to skip, and a one-page-first path you can build and share this week.
How to Present Brand Guidelines to a Client
A practical playbook for presenting brand guidelines to clients: the deck structure, the narrative that wins buy-in, how to handle feedback, and a reusable checklist.
10 Brand Guideline Mistakes to Avoid
The 10 most common brand guidelines mistakes and a clear fix for each, from vague rules to stale docs, plus a quick reference table to audit your own guide.
Digital vs Print Brand Guidelines
Digital vs print brand guidelines compared simply: RGB vs CMYK, hex vs Pantone, resolution, and a comparison table so your brand looks right on screen and in print.
How Long Should Brand Guidelines Be?
How long should brand guidelines be? A straight answer with page counts by company size, a reference table, and the one-page versus full-book tradeoff laid out clearly.
Brand Guidelines for Social Media
A practical guide to social media brand guidelines: per-platform rules, ready-to-copy templates, a do and dont grid, and the exact sections to document.
Logo File Formats Explained: SVG, PNG, PDF
A plain guide to logo file formats: SVG, PNG, PDF and more, when to use each one, a clear comparison table, and the exact set of files to hand off.
Logo Design Basics for Founders
A founder-friendly guide to logo design basics, covering the types of logos, the principles that make one last, a clear process, and a do and don't diagram.