ZepixoZepixo/ Helix
Brand artboard

Helix · Bold / Energetic

v1
Technology

Helix

Brand identity, on demand.

01 — Logo system
Helix
Helix
02 — Colour palette
Primary
#FF3B30
RGB 255, 59, 48
Secondary
#FFCC00
RGB 255, 204, 0
Ink
#0B0B0D
RGB 11, 11, 13
Paper
#F5F3EE
RGB 245, 243, 238
On accent
#FFFFFF
RGB 255, 255, 255
Support
#2A2A2E
RGB 42, 42, 46
03 — Typography
Aa
Display
Archivo Black
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Body
Inter

The brand voice carries through every word, from the loudest headline to the quietest legal line at the bottom of the page.

04 — Pattern
05 — Voice & tone
DirectPunchyFearlessHype

"We don't whisper. We announce."

Loud, confident, unapologetic. Use direct verbs, short sentences, active voice.

06 — Stationery
Helix
hello@helix.com · +1 (555) 010 2030
07 — App icon
Helix
Helix
08 — Social profile
@helix
Brand identity, on demand.
128 posts24.6k followers312 following
09 — Social feed
@helix···
New season, same craft.
2h
@helix Drop 03 — limited run. Link in bio.
@helix···
Made for the makers.
2h
@helix Meet the team behind every detail.
@helix· 2m
Behind the scenes ✨
Send message
10 — Social media kit
Quote
"We don't whisper. We announce."
— Helix@helix
Now live

Brand identity, on demand.

Read more →@helix
New
Drop 03
Limited run · Pre-order open
01 / 05

Five rules for a better brand.

Swipe →@helix
★ ★ ★ ★ ★

"The fastest brand sprint we've ever done — and the most on-brand."

Ava Mendes
Founder, Northwind
@helix
Milestone
24.6k

creators trust us with their identity

@helix
Brand identity, on demand.
Helix · @helix
Follow
Event
MAR 28
Brand Sprint Workshop
Live · 60 min
RSVP@helix