Brand Guidelines
Brand Asset Checklist for a New Company
A complete brand assets checklist for a new company. Every logo, color, font, and file you need, with the right formats, organized in one clear table.
Shaheer Malik10 min read
Brand Guidelines
Logo File Formats Explained: SVG, PNG, PDF
A plain guide to logo file formats: SVG, PNG, PDF and more, when to use each one, a clear comparison table, and the exact set of files to hand off.
Shaheer Malik12 min read
Brand Ops
Brand Assets for Developers: A Handoff Guide
A design handoff guide covering the brand assets developers actually need, from tokens and fonts to logos and specs, with a handoff checklist and the right formats.
Shaheer Malik11 min read
Brand Ops
What Is a Brand Kit, and What Goes In It
A brand kit defined in plain terms, with a contents checklist, how it differs from brand guidelines, and a simple way to build one your team will actually use.
Shaheer Malik10 min read