How to Create Brand Guidelines: The Complete Guide
A practical walkthrough on how to create brand guidelines people actually use. Learn the core sections, a step-by-step build, the right tooling, and how to keep them alive.
Brand Book vs Style Guide vs Design System
Brand book vs style guide vs design system, explained clearly. Definitions, a comparison table, and when to use each so you build the right document for your team.
How to Define Your Brand Voice and Tone
A clear method to define your brand voice and tone. Voice versus tone, a voice chart, before and after examples, and how to document it so writers stay on-brand.
Logo Usage Rules Every Brand Guide Needs
The logo usage guidelines every brand guide needs: clear space, minimum size, color variants, backgrounds, and dos and donts, with a diagram you can copy.
What to Include in Brand Guidelines: 12 Essentials
A definitive checklist of what to include in brand guidelines. Twelve essentials in a table, each one explained, so your brand book covers everything that matters.
Free Brand Guidelines Template, and How to Use It
A free brand guidelines template explained section by section. What each part should contain, how to fill it in fast, and how to build a living one in Zepixo.
20 Brand Guidelines Examples to Learn From
A curated, opinionated roundup of 20 brand guidelines examples. What makes each great, the patterns worth copying, and a comparison table to steer your own brand book.
One-Page Brand Guidelines: A Mini Template
One-page brand guidelines done right. See exactly what fits on a single page, a layout diagram you can copy, and when one page is genuinely enough.
Brand Asset Checklist for a New Company
A complete brand assets checklist for a new company. Every logo, color, font, and file you need, with the right formats, organized in one clear table.
Mission, Vision, and Values in a Brand Guide
A clear guide to brand mission, vision, and values, with definitions, real examples, and how to write each. Plus exactly where they belong in your brand guide.
9 Ways to Keep Your Brand Consistent
Nine practical ways to protect brand consistency across every channel. Includes a consistency audit table you can run this week to catch drift before it spreads.
The Complete Rebranding Checklist
A complete rebranding checklist that takes you from audit to rollout in clear phases. Includes a phased checklist table and a timeline diagram so nothing slips.
Brand Guidelines for Small Businesses
A lean playbook for brand guidelines for small business owners. Learn what to include, what to skip, and a one-page-first path you can build and share this week.
How to Present Brand Guidelines to a Client
A practical playbook for presenting brand guidelines to clients: the deck structure, the narrative that wins buy-in, how to handle feedback, and a reusable checklist.
10 Brand Guideline Mistakes to Avoid
The 10 most common brand guidelines mistakes and a clear fix for each, from vague rules to stale docs, plus a quick reference table to audit your own guide.
Digital vs Print Brand Guidelines
Digital vs print brand guidelines compared simply: RGB vs CMYK, hex vs Pantone, resolution, and a comparison table so your brand looks right on screen and in print.
How Long Should Brand Guidelines Be?
How long should brand guidelines be? A straight answer with page counts by company size, a reference table, and the one-page versus full-book tradeoff laid out clearly.
Brand Guidelines for Social Media
A practical guide to social media brand guidelines: per-platform rules, ready-to-copy templates, a do and dont grid, and the exact sections to document.
Brand Guidelines vs Design System
Brand guidelines vs design system, explained with clear definitions, a comparison table, when you need each, and how the two overlap and reinforce each other.
What Is a Brand Kit, and What Goes In It
A brand kit defined in plain terms, with a contents checklist, how it differs from brand guidelines, and a simple way to build one your team will actually use.