How to Create Brand Guidelines: The Complete Guide
A practical walkthrough on how to create brand guidelines people actually use. Learn the core sections, a step-by-step build, the right tooling, and how to keep them alive.
What Is a Brand Style Guide, and What to Include
A clear answer to what a brand style guide is, who needs one, and every component to include. With a full checklist, examples of good practice, and the common formats teams ship.
Color Theory for Branding: The Complete Guide
A complete, practical guide to color theory for branding. Master the color wheel, harmonies, warm and cool, the 60-30-10 rule, psychology, and a real palette workflow.
How to Build a Brand Identity From Scratch
A complete walkthrough on how to build a brand identity from scratch. Start with strategy, design the visual system, document it as guidelines, then apply it everywhere.
How to Choose Brand Colors
A practical guide on how to choose brand colors. Start from personality, pick a primary, build secondary and accent, apply 60-30-10, test for contrast, and finalize.
Brand Typography: The Complete Guide
A complete guide to brand typography, from the role of type in identity to anatomy, choosing and pairing typefaces, building a scale, weights, web vs print, and accessibility.
Logo Usage Rules Every Brand Guide Needs
The logo usage guidelines every brand guide needs: clear space, minimum size, color variants, backgrounds, and dos and donts, with a diagram you can copy.
What to Include in Brand Guidelines: 12 Essentials
A definitive checklist of what to include in brand guidelines. Twelve essentials in a table, each one explained, so your brand book covers everything that matters.
Free Brand Guidelines Template, and How to Use It
A free brand guidelines template explained section by section. What each part should contain, how to fill it in fast, and how to build a living one in Zepixo.
20 Brand Guidelines Examples to Learn From
A curated, opinionated roundup of 20 brand guidelines examples. What makes each great, the patterns worth copying, and a comparison table to steer your own brand book.
One-Page Brand Guidelines: A Mini Template
One-page brand guidelines done right. See exactly what fits on a single page, a layout diagram you can copy, and when one page is genuinely enough.
Brand Asset Checklist for a New Company
A complete brand assets checklist for a new company. Every logo, color, font, and file you need, with the right formats, organized in one clear table.
Mission, Vision, and Values in a Brand Guide
A clear guide to brand mission, vision, and values, with definitions, real examples, and how to write each. Plus exactly where they belong in your brand guide.
9 Ways to Keep Your Brand Consistent
Nine practical ways to protect brand consistency across every channel. Includes a consistency audit table you can run this week to catch drift before it spreads.
Brand Guidelines for Small Businesses
A lean playbook for brand guidelines for small business owners. Learn what to include, what to skip, and a one-page-first path you can build and share this week.
Color Psychology in Branding
A practical look at color psychology in branding: what each color signals, a color-meaning table, real industry examples, and the cultural caveats to respect.
The 60-30-10 Color Rule Explained
The 60 30 10 rule is the simplest recipe for balanced color. Learn the proportions, see a visual diagram, and apply it to a brand and a real interface.
Logo Design Basics for Founders
A founder-friendly guide to logo design basics, covering the types of logos, the principles that make one last, a clear process, and a do and don't diagram.
Serif vs Sans-Serif: When to Use Each
A clear guide to serif vs sans serif: what really separates them, a side-by-side comparison table, labeled serif anatomy, and exactly when each fits your brand.
Best Fonts for Branding
A curated list of the best fonts for branding, grouped by category, with what each one suits, free vs paid notes, and live inline examples you can judge at a glance.
How to Audit Your Brand in One Afternoon
Run a brand audit in one afternoon using a practical checklist, a simple scoring system, and a clear plan for what to fix first across all your surfaces.
Brand Guidelines vs Design System
Brand guidelines vs design system, explained with clear definitions, a comparison table, when you need each, and how the two overlap and reinforce each other.
What Is a Brand Kit, and What Goes In It
A brand kit defined in plain terms, with a contents checklist, how it differs from brand guidelines, and a simple way to build one your team will actually use.