Brand Guidelines
Brand Book vs Style Guide vs Design System
Brand book vs style guide vs design system, explained clearly. Definitions, a comparison table, and when to use each so you build the right document for your team.
Shaheer Malik12 min read
Typography
How to Build a Type Scale
A step-by-step guide to building a type scale with a modular ratio, including a px and rem scale table, responsive type tips, and a complete worked example.
Shaheer Malik13 min read
Brand Ops
Brand Guidelines vs Design System
Brand guidelines vs design system, explained with clear definitions, a comparison table, when you need each, and how the two overlap and reinforce each other.
Shaheer Malik10 min read