Brand Guidelines
Logo Usage Rules Every Brand Guide Needs
The logo usage guidelines every brand guide needs: clear space, minimum size, color variants, backgrounds, and dos and donts, with a diagram you can copy.
Shaheer Malik12 min read
Brand Guidelines
Logo File Formats Explained: SVG, PNG, PDF
A plain guide to logo file formats: SVG, PNG, PDF and more, when to use each one, a clear comparison table, and the exact set of files to hand off.
Shaheer Malik12 min read
Brand Guidelines
Logo Design Basics for Founders
A founder-friendly guide to logo design basics, covering the types of logos, the principles that make one last, a clear process, and a do and don't diagram.
Shaheer Malik13 min read
Colors
Extract a Color Palette From Your Logo
Turn your logo into a full brand system. Learn how color extraction works, how to pick the dominant hue, and a step-by-step for building a complete palette from an image.
Shaheer Malik13 min read